Bundschu Co Wine Educator (part time) Job at Bundschu Co, Sonoma, CA

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  • Bundschu Co
  • Sonoma, CA

Job Description

Job Title: Bundschu Co. Wine Educator

Department: Retail & Hospitality
Reports To: Retail Manager(s)
Classification: Non-Exempt

Position Summary

The Bundschu Co. Wine Educator plays a key role in creating a unique and memorable experience for every guest. This position brings the brand to life through engaging storytelling, deep wine knowledge, and exceptional hospitality—with a strong focus on 

The Wine Educator hosts tours, private experiences, heritage tastings, and other intimate engagements on property. This role requires a passion for wine education, a commitment to continuous learning, and the ability to connect authentically with guests while representing the history, family legacy, and wines of Bundschu Co.

The Wine Educator also serves as a mentor and leader within the team, contributing to ongoing education and supporting the development of Tasting Room Concierge and Runners. 

Key Responsibilities

Wine Knowledge & Education

  • Demonstrate strong expertise in wine education, viticulture, and Bundschu Co. history
  • Actively participate in and contribute to internal wine education programs and curriculum development
  • Maintain deep knowledge of small-production and featured wines (e.g., Heritage wines, Bundschu Cabernet, etc.)
  • Commit to ongoing, self-driven wine education

Guest Experience & Brand Ambassadorship

  • Serve as the lead educator and host for tours, private tastings, and heritage experiences
  • Deliver engaging, personalized, and high-touch guest experiences
  • Represent the Bundschu Co. brand with authenticity, warmth, and professionalism
  • Build meaningful relationships with guests through storytelling and connection

Sales Excellence

  • Integrate wine education with a strong focus on sales
  • Confidently ask for the sale and guide guests through purchasing decisions
  • Take ownership of achieving retail goals, including wine sales, wine club sign-ups, and guest data collection

Team Collaboration & Adaptability

  • Support operations across multiple service areas, including the Tasting Room, Courtyard, Donkey, and Rhinefarm tastings
  • Collaborate cross-functionally with DTC and other departments
  • Participate in virtual tastings and outbound guest engagement efforts
  • Adapt to a fast-paced, dynamic environment with a team-first mindset

Customer Service Excellence

  • Anticipate and respond to guest needs with care and attention
  • Engage guests in a way that reflects the brand’s values and hospitality standards
  • Maintain a positive, enthusiastic, and solution-oriented approach in all interactions

Professionalism

  • Uphold high standards of appearance, communication, and conduct
  • Maintain a polished and professional presence in all guest-facing environments
  • Ensure back-of-house behaviors (e.g., cell phone use, eating, drinking) remain out of guest view
  • Communicate with respect and professionalism with both guests and team members

Systems & Operations

  • Demonstrate proficiency (or strong coachability) with POS/AMS systems
  • Accurately process transactions, including retail sales, shipping orders, and will-call pickups
  • Maintain and update guest information within the customer management system
  • Apply strong problem-solving skills and remain open to feedback and coaching

Work Style

  • Work independently to set up, execute, and close out tastings and tours
  • Contribute as a collaborative team member in high-volume service areas
  • Navigate diverse personalities and shifting priorities with flexibility and professionalism

Qualifications

  • Must be at least 21 years of age
  • High school diploma or equivalent required
  • Minimum 1 year of experience in the wine industry required
  • Ability to work a flexible schedule, including weekends and holidays
  • Experience with POS systems (or willingness to learn)
  • Professional, personable, and guest-focused demeanor

Physical Requirements

While performing the duties of this role, the employee is regularly required to:

  • Lift and carry up to 40 pounds
  • Stand and walk for extended periods (6–8 hours per shift)
  • Bend, reach, and maintain full range of motion during service

Why Join Us

At Bundschu Co., you’re not just pouring wine—you’re sharing a legacy. This is an opportunity to be part of a team that values hospitality, education, and authentic connection, all rooted in over 160 years of family history.

Compensation details: 20-20 Hourly Wage

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Job Tags

Hourly pay, Flexible hours, Shift work

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