Product Marketing Manager Job at The Caler Group, Boca Raton, FL

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  • The Caler Group
  • Boca Raton, FL

Job Description

Product Marketing Management:

  • Develops and builds product plans focused on innovation, important to the customer and difficult to copy.
  • Define each product, outline the attributes, determine the financial positioning and create merchandising strategies.
  • Identify product, sales and marketing opportunities.
  • Work directly with customers for innovation opportunities to develop coherent product and go to market strategy
  • Provides overall direction and guidance to the Product Managers to ensure new product launches and existing products are tracked through the life cycle process.
  • Merchandise mix or product blend to ensure maximum sales growth and margin contribution
  • Identify product opportunities, stay abreast to competitive intelligence and on top of flooring fashion trends and cutting edge opportunities
  • Set pricing to meet revenue and profitability goals.
  • Understands buying patterns, product sales, market trends and competitive products in each flooring product category
  • Develop and execute all New Product Introduction (NPI) launches into the marketplace

Business Analysis and Reporting:

  • Create, analyze and manage reports/status updates ongoing; communicate product performance and market trends
  • Lead, review and evaluate market research to define future opportunities and adjust existing plans to address market trends, fashion trends and competitive landscape
  • Assisting Supply Chain in:
  • Developing long-term supplier relationships in both: marketing and product supply.
  • Demand forecast process

Marketing Planning and Execution:

  • Develop promotional opportunities including clearance strategies.
  • Help manage vendor relationships and negotiate to improve competitiveness.
  • Develop new product decks
  • Planogram merchandised displays
  • Product set-up and dealer pricing
  • Development of support materials: Warranty, maintenance, installation and selling support documents

Qualifications

  • Bachelor’s Degree in Marketing, Business and/or related field
  • 5-10 years of related experience in Product Development and Brand Strategies, New Product Introduction, Brand Sourcing, Product-launches, merchandising and operations, as it relates to the flooring industry across retail
  • Hands-on working knowledge of mass merchant, big box, distribution and dealer networks
  • Track record of personal and team achievement.
  • Demonstrates a sound, credible leadership style; team player with hands-on collaborative attitude
  • Strong analytical, strategic and consumer insight skills.
  • Broad knowledge of all flooring categories.
  • Progressive and innovative: aggressively seeks out opportunities to improve competitiveness and demonstrates an innovative spirit.
  • Delivers results in a high-pressure environment with the ability to set priorities and meet challenging deadlines.
  • Exceptional interpersonal, presentation, problem solving, communications and negotiation skills.

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