Job Description

Title: Field Marketing Coordinator 

(Santa Clarita/Fresno or Bakersfield/Oxnard or Simi Valley)

Classification: Non-exempt.

Reports To: Field Marketing Manager.

Position Summary: 

The Field Marketing Coordinator is responsible for assisting in the planning and execution of marketing and community events in the assigned territory. Identify opportunities in the markets for sponsorship, charitable giving, advertising or other activities and coordinate execution of events: signage, food deliveries, staffing, etc.

General Duties and Responsibilities:

• Identify and evaluate various sponsorship or community involvement opportunities in local market areas, present recommendations and negotiate deals.
• Conduct consumer-facing marketing activations such as in-store demos and events.
• Increase brand awareness at retail through consumer education and engagement, driving in-store sales and building customer loyalty.
• Track all activity, stats, and consumer insights/feedback through detailed and constructive recap reports.
• Consistent and proactive communication with field marketing Manager to coordinate demo/event logistics, integrate best practices, and share your success stories and key learnings.
• Execute, either directly or through the management of agency resources, all aspects of sponsored event participation. Execution will include signage development and placement, sampling set up, games and giveaways and other programs.
• Many events will take place on the weekends.
• Perform retail checks for accurate marketing signage placement, schematic plans, sampling performance, competitive price checks as needed.
• Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities.

Knowledge and Skills:

• Familiar with basic event marketing, promotions, and sales tactics.
• Must be available to work during the weekends (demos and tradeshows)
• Must be punctual, professional, reliable, highly meticulous, self-motivated, and results driven.
• Must be outgoing, attentive, and comfortable engaging in conversation with customers and retailer partners.
• Must have confidence and the ability to connect with a diverse spectrum of customers and retail staff.
• Solid understanding of consumer communications principles and practice.
• Project management skills.
• Ability to manage multiple projects with tight timelines without sacrificing attention to detail.
• Has a passion for cultivating relationships, managing, and mentoring creatives, and can use that rapport to align teams around a vision.
• Solid understanding of local market creative and cultures.

Required Education and Experience:

• 1-2 years of experience in events, retail, customer service, or related fields.
• Bachelor's degree in marketing or related area, or equivalent work experience.
• Strong computer aptitude in MS-Office.
• Excellent communicator, both verbal and written, with the ability to influence at all levels of the organization with a positive approach.
• Basic understanding of Spanish language; reading, writing, and speaking.

Physical Demands:

Will be required to spend long hours sitting and using office equipment and computers. Some travel and overnight stays from time to time. May also have to do some light lifting of supplies and materials from time to time.

Position Type/Expected Hours of Work:

This is a non-exempt level position; Monday – Friday, 8:00am – 5:00pm (ON-SITE); schedule would be based on business necessity. Must be willing to work; morning, night, weekends, and holidays based on business necessity and coordinated through the Field Marketing Manager. 

This job description is not intended to be all-inclusive, and employees may perform other duties as directed. All employees are expected to perform any reasonable task or request that is consistent with fulfilling company goals and objectives.

As of 2022, Vallarta counts on 53 stores throughout California (Ventura, Los Angeles, San Bernardino, Riverside, Kern, San Diego, Santa Barbara, Tulare, Orange, and Fresno counties), and more than 8,000 team members. The Gonzalez family promises to continue to strive for excellence in everything we do so that our valued customers always have a Vallarta supermarket to call their own.From one small carnicería in Van Nuys in 1985 to 53 full-service markets across California, Vallarta Supermarkets is a living, breathing tribute to the hard work and customer dedication of our founding family and all of our valued employees.Vallarta Supermarkets was founded by Enrique Gonzalez Sr., who was later joined in the business by his four brothers, his son and nephew. Their family roots and humble origins began in the tiny town of Jalostotitlán, Jalisco, Mexico, where Enrique and his brothers were raised on a meager farm. Their parents instilled in them at very young ages the importance of family and the power of a strong work ethic to overcome challenges.When the opportunity arose to immigrate in the 1960’s, the Gonzalez family was thankful to stake their claim in the “land of opportunity,” the United States of America. Right away, the five brothers got to work in restaurants, either as short-order cooks or bussing tables. Even though some of the brothers were still in school, they all worked to help the family make ends meet.In 1985, Enrique Gonzalez Sr. began his journey in the grocery business when he opened Carniceria Vallarta in a 1,000 sq. ft market in Van Nuys, CA. He focused on selling the traditional cuts of meats popular in his native Mexico with an emphasis on unequaled quality and the friendliest of customer service. He soon expanded the business to a second location and brought his four brothers into the business. From there the adventure truly began, as they worked together as a family to build both a reputation for excellence and a successful business.The Gonzalez brothers believed that the key to Vallarta’s success would be to combine elevated customer service with the highest quality products to serve the growing Hispanic community whose needs may not be addressed by big chain stores.That’s why, from the beginning, Vallarta Supermarkets offered a wider variety of the freshest, traditional foods from Mexico, and Central and South America than any other store. They offered specialty and traditional items customers couldn’t find anywhere else: cut-to-order Latin-style meats (ranchera, diesmillo, lomo de res), spices, fresh fruit and produce, delicious prepared foods, pan dulce made daily, plus everything else you would expect from a traditional grocery store. Fast forward to today where Vallarta has expanded its offerings to include a juice and aquas frescas bar, tortilleria, bakery (panaderia), a cevicheria and more.

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